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Smiths Hire retains 21Digital following 57% sales boost

Smiths Hire has expanded its contract with 21Digital after the Blackburn agency’s bespoke digital marketing campaign provided a 57% increase in sales of tool and powered access equipment hire from the Blackpool-headquartered firm’s 16 depots across the north of England.

Smiths Hire has been supplying tools, plant and powered access equipment to trade and DIY customers for more than 50 years since its establishment in 1970. Its hire range includes handheld tools, larger power tools, scaffold towers, access equipment, and specialised plant equipment.

The company also provides full turnkey setup for sites, providing everything from security fencing to accommodation and welfare units.

Smiths Hire chose 21Digital to deliver the SEO campaign based on the agency’s track record of results within the specialist trade and DIY ecommerce sectors.

The first campaign, which commenced in April 2022, delivered the overall rise in sales through a 139% increase in leads combined with an 85% increase in online sales conversions.

Smiths Hire marketing director David Turner said: “At Smiths Hire, our slogan is Hire Strength You Can Build On, and working with 21Digital has lived up to that, while being an educational and enjoyable experience.

“The whole team have been exceptional and have significantly improved our online presence. With 21Digital’s help, we now compete more effectively against other national hire companies with larger budgets and more hire centres. Their strategic approach to PPC and SEO has provided us with measurable results that have helped drive our business forward.”

Based at offices on Blackburn’s Trident Park, 21Digital is a multi-award-winning agency specialising in lead generation and ecommerce, providing digital marketing services including web design, web development, SEO, Google Ads, digital consultancy, social media marketing and email marketing.

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