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Slush Puppies and TGI Fridays wins for RMS


RMS has won two new accounts, with the launch of Slush Puppie Pouches and TGI Fridays Cocktails.

The Altrincham agency has also handled JD Outdoors’ support of Children in Need for a second year. It ran a social media campaign to get people to take a selfie with the Children in Need bobble hat, securing celebrities including Bear Grylls, Jessica Wright and Jenni Falconer.

The campaign proved so successful that all the hats sold out, helping JD Outdoors raise over £100,000 for the charity.

Slush Puppie Pouches are a take-home version of the drink and RMS ran a trade campaign, followed by a consumer one. The ‘Taste of Childhood’ promotion has reached over 160,000 people on social channels.

Finally, with TGI Fridays Cocktails, it promoted the new range of ready mixed cocktails.

“It’s been a crazy couple of months but we’re absolutely thrilled that our consumer PR credentials are starting to be increasingly recognised,” said account director, Rachel Leamon.

“To be reappointed by JD Outdoors and also be trusted to launch two huge brands into the UK is a real testament to the quality of work we consistently produce.  We’re chuffed and loving every bit of it!”

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