North West event ticketing platform Skiddle sold tickets with a face value of £138m over the course of 2023, a total of 7.65 million tickets and a 20% rise in face value sales compared to 2022.
Over the same period, just under 13,000 new accounts registered with Skiddle, with the number of events listed increasing to 123,000.
On the Skiddle App, 8m Push Alerts were sent out and received by customers helping to increase the visibility of listings on the platform. The app also saw a surge in new users, with 1.5m eventgoers downloading the platform in 2023, adding to the existing database of 3.5m users.
Customers also received a total of 36.8m marketing emails that were delivered throughout the year, providing details of upcoming events, events recommended per users’ preferences, events news and more.
On the customer service front, the Skiddle team dealt with more than 26,000 customer enquiries and is now rated the #1 ticketing platform on reviews.io.
Skiddle also posted improvement on last year’s customer retention statistics. 97% of those using Skiddle chose to stick with the company ahead of 2024, with 92% agreeing multi-year contract renewals.
Ben Sebborn, chief technology officer and co-founder of Skiddle, said: “2023 certainly stands out as one of our most successful years, despite the economic challenges businesses in the events industry faced.
“Over the past 12 months, we’ve listened carefully to the needs of those who use our platform to organise their events, introducing new features and services to improve both the experience of our promoters and their customers in turn. We’ve also broadened our offering to accommodate more events outside of the music space, such as lifestyle, theatre and comedy. The results of this can be seen in our 2023 roundup statistics.
“Throughout 2024, our goal remains very much the same; to improve our current offering whilst growing the Skiddle brand further. Additionally, we’ll be going above and beyond to support the grassroots scene upon which Skiddle was founded, to ensure the longevity of the UK’s world-leading cultural scene.”
Established in 2001 as an events guide, Skiddle has evolved into the UK’s foremost independent ticketing service. The self-service, promoter-friendly platform allows for free event listings and offers a range of intuitive features to streamline event organisation.
Its website and app serve as a central hub for a wide spectrum of experiences, including live music festivals, club shows, gigs, sporting events, family-friendly attractions and theatre productions.
