N Brown is to increase its marketing spend as it seeks to raise brand awareness.
The first demonstration of this is a “significant investment” in Simply Be’s Autumn/Winter 24 launch.
“Find That Feeling” marks a new strategic direction for the brand, as it aims to become the “UK’s #1 inclusive fashion brand for women.”
“Making customers look and feel amazing has always been Simply Be’s superpower: it’s what we do better than anyone else. But this year, we’re amplifying our efforts to be the UK’s #1 inclusive fashion brand for women,” explained Heidi Kenyon-Smith, General Manager – Simply Be at N Brown Group.
“We’ve put our customer at the centre of every decision; we’ve crafted aspirational, relevant products that are beautifully designed and give her more style choice in key categories she loves.
“Our customer doesn’t want to compromise on fashion for fit – she expects both – and we’re determined to empower her with trend-led pieces that provide a unique offering: the feeling that every body is welcome.”
The campaign seeks to emphasise a new elevated fashion offering and create an emotional connection with its customers.
‘Find That Feeling’ will run from 3rd September until the end of October across social, video on demand, out of home and an integrated partnership with Mail Metro Media.
