Sheffield tech firm Receptive Software has been bought by American company Pendo for an undisclosed sum.
Receptive will initially operate as a separate line of business, with both Pendo and Receptive products offered as part of stand-alone and integrated packages. Receptive is based in the Kelham Island of Sheffield and was set up in 2015 by chief executive Hannah Chaplin.
It will operate as a European development centre for software firm Pendo, which was founded in Raleigh, North Carolina in 2013.
Chaplin said: “Pendo and Receptive have a rare and powerful vision match where qualitative feedback meets quantitative analytics for unprecedented insight into product impact and customer success.
“We couldn’t be more excited about the opportunity to help bring to life such a big, bold vision for product-led organizations.”
The deal follows a remarkable few years for Ms Chaplin in which she grew from a receptionist of a software company to founding her own highly successful business.
Pendo founder and chief executive Todd Olson said the deal was a “game changer” for the firm.
“Receptive is a perfect complement to our vision and our company culture,” he said. “By adding demand intelligence to the Pendo product cloud, product-led organizations will have a 360 degree view of the user, the account, and the revenue impact of product decisions.”
The Receptive acquisition follows Pendo’s September 2017 acquisition of Israel-based Insert.io. Pendo’s development centre in Herzliya, Israel now employs nearly 40 people.
