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Sheffield’s Quba launches events portal at World Cup and Wimbledon


Sheffield technology and design agency Quba, working with Octagon, has secured a tender to provide an innovative events and ticketing portal for the international sponsors of 2018 FIFA World Cup (Budweiser) and Wimbledon (Stella Artois).

The portal is implemented using Quba’s specialist event management tool, Symphony.

Symphony is a complete events management tool kit created in 2004 and allows companies to comprehensively manage an event from start to finish, including capturing registrations online, accepting payments online and on-site check in.

Previous clients have included Jaguar Land Rover, Lacoste and the University of London.

Budweiser has created a unique experience for football fans called the “Bud Boat”, which allows up to 360 fans to cruise down the River Thames while enjoying the matches streamed live on a giant viewing screen.

Budweiser required a sophisticated event management and booking system to manage the high demand for tickets.

The Symphony tool kit was also used to create a solution managing over 600 guests for Stella Artois at Wimbledon. This included tending to their ticketing and catering needs, allowing Stella Artois to easily manage all aspects of their corporate hospitality.

Matthew Williams, Managing Director of Quba, said: “Octagon were looking for a company that could deliver an event and ticketing solution that could be tailored to their needs yet turned around very quickly.

“Our expertise in the field of online event management was vital in enabling us to create a successful solution for these projects.

Delivering both projects in tandem was a real challenge, but our experience in processing over four million ticket sales to date, coupled with a dedicated team of experienced software and event specialists, meant that we were able to meet this challenge head on.”  

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