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Refresh PR lands major Samsung campaign brief

Creative marketing and comms agency, Refresh, has launched a major new digital marketing campaign for Samsung Climate Solutions, part of Samsung Electronics UK.

Samsung Climate Solutions specialises in heat pumps for the residential market, and air conditioning units for use in both the residential and commercial sector.

Refresh has begun work to promote the new Samsung Climate Solutions website following a critical planning stage. It is now driving traffic, raising awareness of the brand’s offering and capturing data/leads. The digital strategy includes PPC, paid social media campaigns, trade influencers and lead generation activity.

With ambitious net zero targets from the government, a warming climate and building regulations being updated to help the industry to meet governmental net zero targets, demand for Samsung’s heating, ventilation and air conditioning (HVAC) products has increased significantly.

The Climate Solutions division, particularly its heat pump range, has grown exponentially in the last three years and over the past year Samsung has invested heavily in its marketing, including the build of a brand-new Samsung Climate Solutions website.

Sim Gill, Samsung Climate Solutions, digital marketing manager, said: “We were looking to bring an agency on board that has a wealth of experience across the HVAC industry and B2B online markets. Refresh ticked all of the boxes for us and the team’s enthusiasm and creativity shone through during the pitching stages. The agency has an in-depth understanding of the industry which we are really excited to tap into.

“In addition to its digital services, the Refresh-owned Heating Installer Awards also caught our eye. We wanted to get involved ourselves, particularly upon hearing about the launch of its new HVAC category. With that in mind, Samsung Climate Solutions will be sponsoring the Heating Installer Awards for 2024 to raise awareness and build relationships in the installer community. We’re excited to see the heights that this new, and varied, campaign will help us to reach”.

Laura Mashiter, managing director of Refresh, said: “With new government incentives in place for homeowners and housebuilders for heat pumps, it is a key time to be engaging the support of a digital marketing agency.

“Refresh has worked with clients in the heating and plumbing sector for 14 years and understands the market inside out. This was an exciting brief for us, comprising several integrated elements, and we’ve relished the planning stages. Now we’re able to start to see the results and we’re all really looking forward to seeing the KPIs being exceeded in the months to come.”

Samsung’s award-winning climate systems are recognised worldwide for their innovation and efficiency. The company is committed to offering more energy-efficient solutions with innovative cooling, heating, domestic hot water, refrigeration and smart building solutions for both residential and commercial properties.

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