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Senior appointment double for Leeds’ Blueclaw Media

Bluclaw's new directors

SEO digital marketing agency Blueclaw Media has appointed a new organic performance director and a new business growth director this month.

The two new hires will join Blueclaw’s senior team as the agency continues to grow, building on the company’s 15+ years of expert digital marketing services.

Stu Foster, former SEO and site performance director at Farnell Global, has been appointed as the organic performance director, and will be overseeing all SEO and web performance for internal and external clients, as well as streamlining internal operations.

Lizzie Lewington, business growth director, joins Blueclaw from Bigfoot Digital where she was managing director, and will build on the agency’s strong SEO experience and projected growth through her time as head of SEO Operations at Epiphany/Jaywing.

Blueclaw Media was acquired by XLMedia plc in September last year for £1.8 million following the company’s significant H1 revenue growth in North America, with Blueclaw intended to provide “a UK hub for XLMedia’s European sports business.”

Blueclaw has expanded its SEO and digital PR services into major international markets, with a focus on EU sports, iGaming and personal finance. Major XLMedia brands within the agency roster includes Freebets, 101 Great Goals, MoneyUnder30, and WhichBingo.

XLMedia’s trading figures were released last week, and showed that its sports vertical has delivered strong growth during the last six months by generating revenue of US$34.0 million (H1 2021: US$11.7 million, an increase of 191%).

Lewington said: “It’s a really exciting time to join the business with the recent XLMedia acquisition propelling us into international markets. XLMedia has an established and robust base in the US, so North American expansion is key to our iGaming growth plans, as well as other untapped international markets.”

Blueclaw Media is based in Leeds, while global performance publishing company XLMedia operates internationally, with head offices in London, Cyprus, Israel and Jersey.

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