Sunderland production company, Second Draft, is working with Invest North East England to produce 6 videos to attract people to the region.
The company is also producing a film advertising the £270m Local Growth Fund for the North East Local Enterprise Partnership.
“We are aiming to bring our own unique style to these films, something which really connects with the audiences and shows what an incredible place the North East is,” explained Mark Stuart Bell, who co-founded the company with Glen Colledge.
The pair first met in the Falkland Islands, where Bell was researching a documentary and Colledge was a cameraman and editor for the Island’s television station.
“It’s a big responsibility to showcase the North East, particularly when the aim is to attract investment and create jobs. It’s going to be a busy few months for us as we get all the filming done,” continued Bell.
“There are sometimes a lot of misconceptions about the region and we hope these films help change people’s perceptions.”
They have been supported by Enterprise Place, a funding scheme available to students and alumni of the University of Sunderland – backed by the European Regional Development Fund (ERDF).