The University of Salford has created a new degree which combines journalism and public relations.
The new BA in Journalism with Public Relations is being offered as an introduction to both disciplines.
“The nature of journalism has changed, with those starting in the profession expected to have a wide range of digital skills alongside the ability to write well, find stories and interview,” explained Paul Broster, director of journalism, politics and contemporary history at the University of Salford.
“Our journalism programmes have always included a public relations module, but this has become increasingly popular over the years. Many of our journalism graduates now go on to work in public relations while there is also a huge amount of opportunities helping large organisations raise their profile by creating powerful digital content.”
The courses will be led by former Coronation Street press officer, Sara Eyre and journalist, Debbie Manley, who also worked as a publicist.