British woodcare specialist Ronseal has recruited a team of ‘expert mums and dads’ for a new campaign aimed at helping younger generations of homeowners to improve their DIY skills.
The straight-talking brand, best known for its “Does exactly what it says on the tin” strapline, has again worked with Manchester-based agency BJL.
Launching across online video, video-on-demand (VOD), social media and PR, the campaign features a number of real-life mums and dads who find they are often asked to help with their children’s DIY challenges.
