Senior industry leaders from across the financial services sector came together for a discussion hosted by creative-led marketing communications agency Jam on whether the financial services industry has forgotten a vital, older demographic.
Hosted at Sync Deansgate in Manchester on November 24th, the morning discussion was chaired by Prolific North editor David Prior where attendees discussed whether adults aged between 40 and 60 may be overlooked by financial services brands as well as the opportunities.
Attendees:
- Jaime Gee, co-owner and Managing Director, Jam
- Anna Asamoah, Account Director, Jam
- Katie Allsopp, Communications Strategy Lead, Natwest Group
- Maia Olesen, Client Director, Verlingue
- Katie Clinton, Partner, KPMG
- Kelly Johnstone, Head of Content, Staysure Group
- Sally Hannigan, Communications Manager, Chetwood Financial
- David Wall, Head of International PR & Communications, Raisin UK
- Lizzie Lavan, Marketing Manager, Raisin UK
Following a welcome from David Prior (Prolific North), Jamie Gee (Jam) provided an overview of the work Jam does with its specialism in the financial services sector.
From a personal observation as a woman in her 40s, Gee (Jam) mentioned marketing seems more targeted either towards millennials or the older generations, which leads to those between the ages of 40 – 60 often feeling “a bit forgotten in the middle”.
