Rest Easy Group has purchased the domain and digital assets of LateRooms.com and promised to “breathe new life” into the last-minute booking website.
Malvern Group, the parent company of Manchester-based LateRooms, went into administration in August. Its trademarks, domains and digital assets were subsequently purchased by Secret Escapes.
Now the domains and digital assets have been bought by London’s Rest Easy Group, the parent company of Snaptrip.com.
Snaptrip was launched in 2013 and has become a trusted marketplace for travellers to discover the best last-minute cottage, apartment and lodge holiday deals in the UK, Ireland and other European destinations.
Snaptrip co-founder and CEO Matt Fox said: “The LateRooms.com brand offers a wonderful opportunity for us here at Rest Easy Group. Not only is it a brand known nationwide, but it is synonymous with last minute bookings and we are hugely excited to breathe new life into what was once one of the biggest and most relevant websites in UK travel.
“Restoring LateRooms as a reputable last-minute hotel booking platform will fit perfectly in our portfolio alongside our holiday rental marketplaces Snaptrip and Last Minute Cottages and will enable us to offer customers of all of our brands a wider variety of accommodation.”
Alex Saint, Co-Founder and Chief Executive Officer of Secret Escapes, added: “We are very happy to pass on the digital assets and domain of LateRooms to Snaptrip.
“Although LateRooms is a great brand, it’s not core to our strategy. LateRooms suits Snaptrip’s last-minute booking focused model very well and is highly complementary to their existing sites.”