Park Group PLC has appointed independent Republic of Media to manage media planning and buying for its Park Christmas Savings division in the UK and Ireland.
Following a competitive four-agency pitch, the agency’s Manchester-based team will oversee all media-buying for Park Christmas Savings from May 2019, with a focus on new customer acquisition and brand growth.
Richard Buchanan, Head of Marketing for Park Christmas Savings, said: “Our new strategic plan is focused on growing and expanding our customer base, and that’s certainly the case with Park Christmas Savings.
“Media buying is key to this growth, so we’re pleased to be working with Republic of Media in the UK and Ireland and look forward to continuing to improve our brand awareness, customer experience and to showcase our product to more and more consumers.”
Leigh Herbert, Director of Client Services for Republic of Media’s Manchester office, added: “We’re delighted to be working with Park Group for 2019 and beyond. As a company, Park Group has been helping families have the Christmas they want for more than 50 years, and is one of our most established and high-profile clients in the North West. Winning this business is a clear signal of our intent to be the leading media agency in the North of England.”
