Yell has launched a new ad campaign using its strapline of ‘Whatever you need, just Yell,’ to remind consumers that Yell is on hand to help whenever they need to find a local service, be it a plumber, decorator, solicitor or more.
The ‘Just Yell’ ad campaign focuses on how, five years after delivering the final printed editions of the 53-year-spanning Yellow Pages, Yell has evolved into a leading online marketplace for local services. Now connecting consumers with businesses online, it enables consumers to post job enquiries for businesses to respond to, message businesses instantly, access reviews and more.
“Fill it. Paint it. Light it”, as one of the adverts states; “Whatever you need, just Yell.”
Businesses can create a free profile to appear across the Yell network which includes Apple, Amazon Alexa and Microsoft platforms, and the aim is to drive online visibility, helping connect more consumers with local businesses to meet their needs.
Following a successful advertising trial in Newcastle last year which saw the area score the highest search volume behind London during that period, the ‘Just Yell’ campaign will run for an initial two-month period in the North and Midlands, before being rolled out across the rest of the nation. Digital ads will run across social, search, display and apps such as Nextdoor, while a radio ad will run on key commercial local radio stations including Capital, Smooth and Heart.
Luke Taylor, co-CEO of Yell commented: “Yell has evolved a huge amount over the last decade – from saying farewell to the printed Yellow Pages to becoming a fully digital platform that helps millions of consumers find the right business for their needs wherever they are, across multiple devices.
“However, one thing remains the same: Yell helps connect consumers to local businesses, and after a positive advertising trial in Newcastle, we’re excited to roll this activity out further to keep supporting and building these connections.”
