McCann Leeds will be holding an exclusive event to lift the lid on Attention Media Planning, where you’ll be able to uncover crucial insights on how brands can successfully grab audience attention and make an impact.
Hosted at McCann Leeds office on November 16 from 6-9pm, leaders from McCann, Playground XYZ and UM will offer practical solutions into how you can ensure your message cuts through the noise.
Coral Cranmer, head of strategy and planning at McCann Leeds, will host the opening session of McCann’s upcoming event, Attention Media Planning – fleeting fancy or new pathway to effectiveness? Where she will seek to set the cultural context for the rise of Attention Planning.
In the second session, Helen Payne, business director at UM Leeds and Kevin Murphy, group managing director at UM Central, will explain the case for Attention Planning and how to build it into your media campaigns.
UM’s Helen Payne and Lee Moulding from Playground XYZ will then discuss the realities of Attention Planning from a media owner and media buying perspective.
Finally, in a world where integration is more important than ever, what does the rise of attention metrics in media and our cultural content overload mean for creatives? Vince McSweeney, chief creative officer for McCann Central, will discuss a creative director’s dilemma in a world where lo-fi and meme culture is winning, and media channels and formats become ever more fragmented and diverse, yet ads focused on attention time can increase recall by almost 80%.
You can find out more about the event, and register for your free spot here.