Regatta has increased its investment in Sky AdSmart and Video on Demand, following its VOD debut last year.
For the “It’s Time To Getta Regatta” campaign, it’s upped its budget by 185% year-on-year. Marketing Director, Helen Monks explained that this reflected the success of the 2024 advertising and its impact across the business.
Monks added this year’s campaign would continue the theme of driving footfall to retail stores and traffic to digital channels, while amplifying brand visibility and awareness.
READ MORE – Regatta Great Outdoors makes Sky AdSmart VOD debut in high-profile AW24 campaign
“With our new Sky AdSmart and Video on Demand campaign, we wanted to show the many ways our customers wear and enjoy Regatta – through stories of active adventure, family moments, and care-free confidence, whatever your age,” she said.
“By combining household-level targeting with the flexibility of on-demand platforms, we’re reaching consumers where they’re most engaged, bringing to life the freedom and versatility of our outdoor offering. It’s about inspiring people to get outside and make every day an adventure, no matter the weather.”
The television roll-out will be supported by radio, programmatic advertising, email, PR, social, influencer, and affiliate channels.
The campaign will also expand its footprint, running across North of England, Scotland, Norther Ireland and Ireland, increasing household reach by 242%.
It was produced by MediaCity-based Velvet Film Productions, with DOP Jonnie Lewis and stills photographer Paudie Spillane.
The 30 second ads will air on Sky AdSmart and VOD from October 18th until 30th November.
