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Refinery appoints Head of Strategy


Refinery has recruited Alex Ashby as its new head of strategy.

Ashby began his career at RKCR/Y&R before moving to BMB and most recently True North, where he was a brand strategist.

“It’s not every day that you get the chance to lead strategy at one of Manchester’s largest and most established agencies” he said.

“Refinery has a proven track record of fostering deep relationships with its clients, delivering brilliantly effective work, as well as possessing the talent and adaptability to take-on a wide array of sectors and business challenges. I’m relishing the opportunity to enhance our strategic offering so that we can contribute even more cohesion, creativity, and effectiveness to the way that we solve problems for our clients.”

At the Manchester agency, he will help define and lead its multichannel marketing strategy.

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