News and entertainment publisher JOE, which is aimed at a young male British and Irish audience, has done it again with a new viral video featuring the irrepressible Brexiteer.
Much like previous productions, featuring Jose Mourinho and Theresa May, this stiches together carefully edited fragments of speeches, to create a music video. This one takes off Pulp’s Common People, but with lyrics that reflect the confusion around Britain’s exit from the EU and Rees-Mogg’s upbringing.
Combining lyric-writing with design skills and tight editing, JOE has created one of their most popular videos yet – having only been released on February 5th, the video has more than two million views at the time of publication, and approaching 50,000 Twitter likes.
