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Reckless wins international pitch for Michigan brand


Chester’s Reckless has won a competitive pitch to handle the digital marketing for Michigan firm, ROLA.

It will be working across the company’s digital marketing strategy and transforming its online presence.

“We are hugely excited to be working with such a pivotal brand in the American outdoor industry. ROLA is an industry leader in the development of automobile and cargo management products in the US and we are delighted that we have been invited to help them invigorate their digital proposition and offering in 2018,” said managing director, Callum Reckless.

“With Brexit just around the corner, it is exciting for an agency born in a small city in the North West of England to be proving its pedigree in one of the most highly competitive digital landscapes in the world.”

Francis Bernhart, VP marketing at ROLA added: 

“Research shows that 47% of shoppers in the outdoor industry prefer to shop online in 2018 – a figure that is set to rise.

“With more consumers buying directly from the brands they love online, the demand for ROLA to provide consumers with an unrivalled digital experience throughout the purchasing cycle is higher than ever. It is important to us that we provide the service our customers expect when they shop for our products online.”

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