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Rebrand and new website as Dark Horse vows “death to mediocrity”

Dark Horse MD John Keating

Digital agency Dark Horse has launched a new website and brand identity to “reflect its supercharged growth as it bolsters its reputation for pushing boundaries in digital marketing.”

Dark Horse has made 11 new hires in the last 11 months, and now has a headcount of 29 after new client wins including food brand Keto-Hana, pre-loved fashion experts Luxe Collective, model railway supplier Gaugemaster and medical device design and developers, Team Consulting.

It has also retained luxury jewellers CW Sellors – its largest PPC account – in addition to golf clothing store Function 18 and outdoor clothing company Avenue 85.

The rebrand is a part of its next phase as it works towards its stated ambition to become the best independent SEO/PPC/paid social agency in the country.

The digital marketing agency has also now launched its Ad-versity training programme, an intermediate PPC course for in-house marketers that want to fast-track their knowledge as demand has grown.

The series of 12 modular ‘how-to’ videos provides marketers with quick to implement PPC tips and actionable insights, and covers everything from setting up Google Ads accounts right the way through to advanced optimisation, understanding data and performance automation.

Dark Horse’s managing director, John Keating, said: “We are very ambitious and we like to challenge. Our clients appreciate this, and we have continued to grow with them over what has been a tricky time for many businesses. We don’t want them or us to slow down.

“The new brand visuals better reflect the attitude we have on parts of the digital industry and the need to change what people should expect as successful results. If it isn’t money in the clients’ pocket, it shouldn’t count. Our new website will provide us with a platform to market our Dark Horse Difference in digital capabilities to ambitious businesses like ourselves. If you are a company that’s keen to grow your digital presence with a no-nonsense approach to SEO/PPC/Paid Social then we can make digital work for you, wherever you are in the world. Death to Mediocrity.”

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