Active Profile has won an extended brief from real estate advisor, GVA, to handle the PR across its Northern offices.
The North West agency was invited to pitch for the contract, following a decision by GVA to streamline its PR and digital operations in the North.
It will now work alongside its teams in Leeds, Liverpool, Manchester and London to support its communications strategy.
“This is an opportunity to be more innovative in our approach to PR. In linking one agency across our Northern offices, we can scale the activity to provide a regional response to key issues,” explained Elizabeth Bartlett, head of communications at GVA.
“We are very pleased to expand our relationship with Active Profile, their knowledge of our business and their enthusiasm really shone through at the pitch. The work that the team has been doing for GVA in Liverpool has been excellent and we look forward to widening their remit to maximise business impact.”
Active Profile has offices in Liverpool, Manchester and London.
“We have been working with Liverpool for three years now and we have a great relationship with the team, so we are excited about growing the account, as well as our experience and reach,” added Nicky Hughes, director and head of the place team at Active Profile.
“We are now working with the teams to create immediate and tangible opportunities around GVA’s key projects, events, themes and research. GVA is sponsoring our Inspired Spaces North feature again this year, which provides a great platform for commentary across all three offices, aimed at the creative and digital sectors.”
