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REAL Agency to get to the Heart of affordable housing brief

Cheshires REAL Agency is turning its attention to the Midlands after beating off the competition to land the brief for affordable housing specialist Midland Heart.

REAL, known for its expertise in property and place maker marketing, was chosen for its expertise in design, branding, and digital marketing and hopes to elevate Midland Heart’s brand narrative and digital footprint.

The collaboration will bolster Midland Heart’s mission of delivering homes across the Midlands and fostering independent living. Additionally, REAL will aid in strengthening Midland Heart’s dedicated teams, reinforcing their commitment to affordable housing in the region.

Laura Bosworth, chief marketing officer at REAL Agency, said: “Working with an institution like Midland Heart is both an honour and a challenge we’re ready for. Their commitment to community and affordable living aligns with our expertise in property and place marketing and we’re geared up to infuse fresh, innovative branding and digital strategies, to ensure that Midland Heart remains a trendsetter in the industry.”

REAL Agency, with its niche in property branding and place marketing, has a track record of crafting standout brand identities and digital narratives for a diverse range of clients. With a reputation for delivering campaigns that resonate both nationally and internationally, its partnership with Midland Heart is set to be a landmark collaboration.

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