Manchester and London advertising agencies are being targeted with a new outdoor media campaign to promote radio.
The Advertising Amplified campaign from Radiocentre will appear on 6-sheets in locations near Carat, Goodstuff, Havas Media, John Ayling &Associates, MG OMD, OMD, Publicis, T&P and WPP Media.
The creative calls out the agencies by name, aiming to reinforce the importance of radio advertising.
It complements on ongoing audio campaign, which is voiced by Diane Morgan.
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Weber Shandwick developed the 6-week promotion, with December 19 doing the planning.
As well as road side, it will run on London Underground and mainline station locations, strategically positioned to target agency staff during their commute.
“As well as reaching brands at scale through audio itself, we want to take our message about audio’s power to amplify advertising directly to the people deciding where their clients’ media budgets are invested,” explained Radiocentre’s Client Director, Lucy Barrett.
“By calling out the agencies specifically and putting the message in front of staff on their way to the office, we’re making the benefits harder to ignore”.
