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Push Doctor Founder named COO at Vet-AI


Matt Elcock, the Founder of digital health provider Push Doctor, has become Chief Operating Officer at Leeds-headquartered Vet-AI.

He becomes the first COO at Vet-AI, which offers convenient veterinary care for pet owners via its Joii Pet Care app. Elcock brings more than a decade of experience building tech firms, having founded Push Doctor in 2013. Prior to this he held roles at musicMagpie and Gap.

Push Doctor was acquired by Square Health in December 2021, a deal Elcock played a central part in. As Vet-AI COO he will bring a digital-first approach to scaling, focusing on ensuring the Vet-AI team retains its values-based culture and continues to keep animal welfare at the heart of its operations.

In recent days, healthtech provider AnonyMind recruited another ;Push Doctor figure, Andy Atha, as its COO.

Matt Elcock, COO at Vet-AI, said: “I’m pleased to be joining Vet-AI at such an exciting time. The business is well-placed for further growth driven by innovation and I’m proud to be able to play a part in shaping the firm’s next chapter alongside the whole team.

“Vet-AI has a proud history of disruption in the vet-tech space and I’m confident that the next stage of its journey will present really exciting opportunities to further open up vet care to even more pet owners.”

Paul Hallett, co-founder at Vet-AI added: “We’re delighted to appoint such an esteemed tech leader to our newly established COO role. Matt will be an integral part of our team here at Vet-AI as we move from being a start-up to a scale-up. What Matt has achieved in human healthcare at Push Doctor has been incredible and something we’re excited to replicate for animal health.”

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