Automotive specialist, Pure Driven Marketing, has launched a new operation, Pure Inspired Marketing, to widen its reach.
It will be headed up by new Account Director, Laura Kirk, who joins from Welcome to Yorkshire, where she’s worked for the last 7 years, most recently as Head of Membership.
“It was always our intention to work in other sectors, but Barney [Brockhill – co-founder] and I were waiting for the right time and ultimately, the right person to come on that journey with us. We first met with Laura at the end of 2018 and knew instantly she was the person to head up this new Pure venture!” said Director and Co-Founder, Pure Driven, Paul Jackson.
Pure Inspired Marketing will focus on creative design, digital marketing, events and PR campaigns for B2B and B2C clients across Yorkshire and the UK. It will be based at its Thorpe Park offices in Leeds.
“From managing and promoting the visitor operations at my local childhood nature reserve, to working with thousands of businesses across Yorkshire to help promote our fantastic county – I’ve loved it all,” said Kirk.
“It has been an amazing journey so far and I’m now excited to take on this new opportunity and work in partnership with Paul, Barney and the team at Pure”.
