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Protein snack brand which secured Dragons’ Den investment appoints Newcastle agency


Protein snack brand Oatein, which secured a £50,000 investment on BBC show Dragons’ Den, has tasked W North with raising its corporate and consumer profile.

The Tyneside-based company has sold more than 2.5million bars, flapjacks and cookies in supermarkets, pharmacies and specialist health outlets in 55 countries worldwide.

Oatein co-founders John Paul Gardner and Andy Dixon appeared on the BBC Two programme on Sunday and received offers from three Dragons before choosing to go with Peter Jones, securing a £50,000 investment in exchange for 20 per cent equity.

Gardner said: “This is a pivotal time in Oatein’s success and we are excited to have W North on board. We wanted to make the most of our appearance on Dragons’ Den, so it was important for us to appoint a team that could elevate Oatein within the UK health market and help us become a household name.

“Our goal is to penetrate the UK landscape following our victory on Dragons’ Den and we have our eyes set on the multiples. We are confident that W North are more than capable of helping us achieve this and much more.”

Newcastle-based W North is the northern arm of W Communications, which has other offices London, Amsterdam and Singapore. It also works with 40 Kola, PG Tips and McGuigan Wines.

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