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Prolific Training: Learn the secrets of Digital PR for Link Building


We’re excited to welcome the founder of PR, Social & Content agency Silverthorn, Laura Crimmons, to host the first Prolific Training course at the Prolific North offices on January 24th.

Crimmons, who was named PR Moment’s Young Professional of the Year 2017 and was one of The Drum’s 50 Women in Digital Under 30 for 2017 and 2018, will be covering Digital PR for Link Building in her in-depth course at our Princess Street location.

PR and SEO professionals will be able to learn more about both fields of work, and get insider information about how best to engage users and boost success.


Crimmons founded Silverthorn in 2019 with the stated goal of starting, joining and amplifying conversations. They say “we create campaigns that people can’t help but talk about, write about and link to.”

Running from 10am to 5pm on Thursday, January 24th, ticket-holders can expect to cover the foundations, examples of successful campaigns across media niches, researching your audience, best practice for creation and structure, examples of good and bad press releases, seeding skills, pitch practice and reporting.

Digital PR for Link Building is the first in our series of industry training events, Prolific Training, and tickets are on-sale right now. Other training courses coming up later in 2019 include Working with Influencers and a Paid Search session.

This exciting programme of training resources was announced at the beginning of December with the aim of addressing a skills shortage that exists within the digital, marketing, PR and creative industries.

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