The Prolific North Marketing Awards are back this year, we’ve delved into some insight from the judges on what they’ll be searching for and what makes a compelling entry.
To give yourself the best shot at crafting a winning entry that will be sure to impress, we’ve spoken to our independent judging panel.
The judging panel have expert industry knowledge, with experience across both agency and brand-side, and will be assessing and scoring the entries to create the final shortlist.
The panel includes the likes of Rachel Witkin, Marketing Manager at Science and Industry Museum; Gill Riley, Marketing Director at Quorn Foods; Liam Howley, Group CMO at musicMagpie; and Danny Micklethwaite, Senior Marketing Director at Arla Foods. The full list is here.
All the stand-out marketing campaigns, top teams, individuals and agencies across the marketing world in the North will be looked at by the judges.
Jason Yip, Head of Marketing Automation and Analytics at Newcastle University, had this to say about what he’ll be on the hunt for this year:
“What I’ll be looking for are entries where they have clearly used qualitative and quantitative customer driven data to shape their campaigns. Specifically how they’ve used data and customer/user feedback to define audience personas and profiles and how as a result of this insight it has guided their decision making. Such as informing content creation, user journeys and identifying opportunities to tailor and automate their CRM, Paid media and in general their overall campaign activity.”
