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The Prolific North Marketing Awards 2021: The Shortlist

prolificnorthmarketingawards

The finalists for the Prolific North Marketing Awards, which will be announced in Leeds in November, are out.

The Marketing Awards recognise stand-out campaigns from the past year across a range of sectors, as well as celebrating top teams and agencies.

All winners will be revealed at the awards ceremony hosted at The Queens Hotel, Leeds, on November 25th – where the region’s marketing specialists will come together to celebrate.

Kicking off at 6:30pm with a drinks reception, those attending will enjoy a three-course meal before the awards presentation, then entertainment and an after-party.

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The shortlists have been whittled down by the panel of industry leaders on the judging panel, who have also selected the final winners of each award to be announced on the night.

Thanks to the awards’ Category Sponsors – CreativeRace, McCann Leeds, The&Partnership and Twitter Business.

To get the opportunity to find out who’s a winner at the Prolific North Marketing Awards, click here to book your place at the awards ceremony in Leeds.

The Prolific North Marketing Awards 2021: The Shortlist

Best Large Agency

Best Small Agency

  • BOUTIQUE
  • Brawl
  • C21, Manchester
  • Cause UK
  • Cravens
  • ilk Agency
  • Marketing Optimist
  • Move Marketing
  • Punch Creative

Best In-House Team

  • Learning Curve Group
  • St Pierre Groupe
  • United Utilities

Best Use of Twitter in a Campaign

Sponsored by Twitter Business

  • Campfire X Missguided – #MissguidedWrapParty
  • Hotels.com – Room 101
  • How Weetabix harnessed cultural relevance to break the internet
  • Kairos – Pizza Hut Gaming
  • Katie Lingo – Is Your Content Really Worth It?
  • McCann Manchester – #FreeCuthbert
  • Rugby League World Cup 2021 & Hatch – Tweeting One Year To Go
  • WWF & One Minute Briefs – #WorldWithoutNature

Best B2B Campaign

  • Catapult PR – Wish You Could Hear
  • Creode & Asda – Feeding little mouths
  • FIG & SRL – The Smarter Choice
  • Glass Digital & Alliance Online – Unconventional affiliates for a hard-to-reach audience
  • Kalibrate – Electric Opportunity
  • Media Agency Group & Fiverr
  • Shell & Zircom – Global Trade Rewards Campaign
  • Upp B2B & DHL – We Can Help. Let’s Talk.

Best B2C Campaign

  • Cedarwood Digital & Hayes Garden World – Growing Garden Furniture During Lockdown
  • CreativeRace & Asda – Sustainable Store
  • Drummond Central and Premier – Greggs and PlayStation UK Launch Box
  • Evoluted & CarMats.co.uk – Ecommerce Zero to £3.2m Hero in 12 Months
  • Media Agency Group & Sykes Holiday Cottages
  • Mosquito Digital with Nizoral
  • On the Beach – Ready when you are
  • Spike Digital & Bargain Max – Brand Ranking Campaign

Best Integrated Campaign

Sponsored by The&Partnership

  • Drummond Central – Beating Covid with Kindness
  • Cumbria Tourism – Experience Cumbria ‘#theperfectplacetobe’ Attract & Disperse Summer Campaign
  • Front and Everbuild – Integrating the builders brand from product to promotion
  • Ground Up Digital – Children’s Corner Childcare
  • Harrison Carloss – Polly’s Field Village
  • Jam and Vox Money – Amplifying the voice of the people
  • Vivid & Sheffield City Council – Re-opening Sheffield’s High Streets

Best PR Campaign

  • BBI, Trunk & Greene King – Euros
  • Catapult PR – Wish You Could Hear
  • Catapult PR & Langley Castle Hotel – Fairy Tales and Hairy History
  • Cause UK & Vivo Entertainment – Yorkshire Symphony Orchestra
  • connective3 & Canine Cottages – Doggy Devotion
  • Refresh & Culture Shift – For better workplaces everywhere

Best Small Budget Campaign

  • Add People & Baby Boutique
  • Cumbria Tourism – #theperfectplacetowork
  • Hitch Marketing – Derbyshire Vaccine Attitudes
  • Jam and University Centre Wigan & Leigh College – Start your next chapter
  • Jam and Vox Money – Amplifying the voice of the people
  • Just Internet Solutions & Artificial Grass Direct – 108% Increase In eCommerce Sales
  • Route Agency & Welsh Oak Frame – Building Dreams
  • The Anfield Wrap’s Feel Closer Campaign

Best Large Budget Campaign

Sponsored by CreativeRace

  • Drummond Central – Beating Covid with Kindness
  • Glass Digital & Plastic Box Shop – Beating the post-pandemic slump
  • On the Beach – Ready when you are
  • Serotonin & ASSOS of Switzerland

Best Social Media Campaign

  • Skipton Building Society & MediaCom – Lead Generation Paid Facebook Campaign
  • Driving Brand Awareness Using a Social First Approach
  • Campfire & The INKEY List – #AskINKEY

Best Search Marketing Campaign

  • Aqueous Digital & ScratchSleeves – Baby Steps to Giant Leaps in SEO
  • Cedarwood Digital & Patient Claim Line – Adapting To Drive SEO Growth
  • Clicky & Toad Hall Cottagesf – Record Leap in Growth
  • Evoluted & CarMats.co.uk – Ecommerce Zero to £3.2m Hero in 12 Months Via Search
  • Extreme & Inspired Health – From zero visibility to search dominance with only five pieces of content
  • First Internet & Secret Spa – Manchester and Brighton launch
  • Glass Digital & Denby – Revitalising a classic brand via search marketing
  • Glass Digital & Zoro – A precision-engineered search marketing campaign

Best Brand Building Campaign

Sponsored by McCann Leeds

  • Amica Finance – Dairy Cow Financing, with no bull
  • Cornerstone Rebrand for Burnley Leisure
  • Jam and Vox Money – Amplifying the voice of the people
  • The Anfield Wrap’s Feel Closer Campaign

Best Social Purpose Campaign

  • Perfect Storm Agency & Change The Race Ratio – Accelerating Racial Diversity In Business
  • Channel 4 & The Body Shop – Unseen Kingdoms
  • Cornerstone – Active Tameside Charitable Status Campaign
  • CreativeRace & Asda – Sustainable Store
  • Fishtank Agency – Tubex Collection & Recycling Programme
  • Hitch, GMCA & GM VRU – Violence isn’t me … I am greater: violence prevention in Greater Manchester
  • IPOS Design & schuh – Sell your Soles campaign
  • Welcome to Yorkshire – Walkshire

Best Response to Change

  • Cumbria Tourism – #theperfectplacetowork
  • Digital Rewards Group – Dolmio Days Out Campaign
  • Drummond Central & Northumbria University – Replacing on-campus open days with an immersive digital experience
  • Growth Company, Social & MC2 – #HereForBusiness
  • Jam and Printworks – Pulling out the digital works for Printworks
  • On the Beach – Ready when you are
  • One Trafford Partnership – Paper Blues
  • SuperBike Factory – Don’t Lose the Passion

Best Use of Content Marketing

  • Cry Havoc & Studio
  • Creode & Skipton Building Society – Financial fitness
  • Mediaworks & United Utilities – CaST approach
  • Glass Digital & Horse & Country – Creating a go-to brand

Best Use of Data and Insight

  • Drummond Central – Beating Covid with Kindness
  • Hitch & Leicestershire VRN – Make A Stand Against Violence
  • m/SIX & TalkTalk – How TalkTalk Future Fibre beat the competition, street by street
  • m/SIX & TalkTalk – Supercharging Sales with Value using LTV
  • Regital & Arla Foods – Launching Lurpak Mini Blocks with anonymised mobile data
  • The Beacon platform

Best Food & Drink Campaign

  • Drummond Central and Premier – Greggs and PlayStation UK Launch Box
  • Harrison Carloss & Parogon Group – Willow Launch
  • Joyeux Noel from St Pierre
  • Wriggle Marketing & Epicurium – Snackfully

Best Education Campaign

  • Absolute Agency & Edge Hill University – Expand your opportunities
  • Drummond Central & Northumbria University – Replacing on-campus open days with an immersive digital experience
  • Forward And Thinking & Leicester College
  • Jam and University Centre Wigan & Leigh College – Start your next chapter
  • Net Natives & University of Chester – Let’s Get September Sorted
  • Waterfall & University of East Anglia – Snowflakes

Best Health Campaign

  • C21, NHS & Medtronic – PillCam COLON Capsule Cancer Screening Healthcare
  • Diva Creative & GM Moving – The Greater Manchester Way
  • Drummond Central – Beating Covid with Kindness
  • Hitch Marketing & Cheshire and Merseyside Public Health Collaborative (Champs) – Stay Alive Suicide Prevention
  • ilk Agency & Aardman Animations – What’s Up With Everyone?
  • Influential & Cheshire & Merseyside Health and Care Partnership – The impact of COVID-19 on Black, Asian and Minority Ethnic communities
  • Media Agency Group & NHS South East – ‘Grab A Jab’ Covid-19 Vaccination Programme
  • National Institute for Health Research, Clinical Research Network Greater Manchester – Your NHS needs you. Help us find a vaccine for COVID-19

Best Beauty Campaign

  • Campfire & St. Tropez – Glow Kit Launch
  • Campfire & The INKEY List – #AskINKEY
  • First Internet & Secret Spa – Manchester and Brighton launch
  • Reverse Life – Tried, Tested, Trusted Collagen

Best Retail Campaign

  • CreativeRace & Asda – Sustainable Store
  • Mosquito Digital & Ellis Brigham – Ready for Anything
  • Hitsearch – The Orla Kiely Secret Sale
  • Threefold Agency & The Very Group – Connected Home
  • Threefold Agency & The Very Group – Very Best AV

Best Property and Construction Campaign

  • Absolute Agency & Redrow – Why do up if you can buy new?
  • DS.Emotion – King Street, Manchester
  • Route Agency & Welsh Oak Frame – Building Dreams

Best Professional and Financial Services Campaign

  • Catapult PR – Wish You Could Hear
  • Creode & Skipton Building Society – Remove the ISA guesswork
  • Jam and Vox Money – Amplifying the voice of the people
  • Media Agency Group & Globalization Partners – Reaching the world
  • Tecmark & Patrick Cannon – Identifying the SDLT Search Market

Best Tourism and Leisure Campaign

  • Catapult PR & Langley Castle Hotel – Fairy Tales and Hairy History
  • Clicky & Destination2 – Flying High in Search Success
  • Cumbria Tourism – Experience Cumbria ‘#theperfectplacetobe’ Attract & Disperse Summer Campaign
  • Influential & Merlin Entertainments – Blackpool Leads the Great British Staycation
  • Jam and Printworks – Pulling out the digital works for Printworks
  • On the Beach – Ready when you are
  • Punch Creative – Bike & Boot B2C launch campaign
  • Digital Rewards Group – Sparks (Kids Wear) x Kids Pass Campaign

Best Not-For-Profit Campaign

  • Agent, Agent Academy & Anthony Walker Foundation – Speak Out! Stop Hate.
  • C21 & Bury Council – Covid-19 Awareness
  • Cumbria Tourism – #theperfectplacetowork
  • Hitch Marketing & Cheshire and Merseyside Public Health Collaborative (Champs) – Stay Alive Suicide Prevention
  • ilk Agency & Aardman Animations – What’s Up With Everyone?
  • National Institute for Health Research, Clinical Research Network Greater Manchester – Your NHS needs you. Help us find a vaccine for COVID-19
  • UK Coaching – Sudden Cardiac Arrest Digital Toolkit
  • Lancashire Resilience Forum – #noexcuseforabuse







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