Prolific North delivers 30% growth as Waterhouse joins senior team

Prolific North has made a senior addition to its leadership team as it grew 30% over the course of 2024.

Ben Waterhouse has joined as Commercial Director after a 25-year career in sales, most relevantly at The Business Desk and Insider.

With a wealth of experience in the media and commercial sectors, Waterhouse joins Prolific North at an exciting time as the company strengthens its position as the voice of digital, media, marketing and tech in the North of England and Scotland.

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Waterhouse, who has also joined the Prolific North board, said: “I’m absolutely thrilled to join Prolific North, a brand I’ve long admired for its unwavering commitment to championing the incredible talent, innovation and opportunities across the North’s creative and digital sectors. 

“Prolific North’s ability to connect people, tell compelling stories and support businesses is second to none. I’m already enjoying working with the team to strengthen existing partnerships, develop new opportunities and ensure we continue to deliver real value to our audiences and clients.”

Waterhouse’s arrival comes as the company, which originally launched in 2013, announces year-on-year growth of 30%.

Alexandra Balazs, Managing Director of Prolific North

The company also enjoyed its best ever year of events, with record attendee numbers and standout events including the Northern Marketing Festival, Prolific North Live and Growth to Gold.

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It also held its first event in Newcastle, as well as niche events focused on AI, tech, gaming and broadcasting.

Alexandra Balazs, Managing Director of Prolific North, said: “2024 has been a bit of a rollercoaster! After the COVID craziness, to see Prolific North not just bounce back but absolutely smash it with 30% growth and our best ever events calendar… well, let’s just say the team and I might have had a little celebratory dance around the office!  

“And honestly, I couldn’t be happier to have Ben join the party. He’s been an absolute partner in crime these last few months, and I know he’s going to help us achieve even greater things. Of course, none of this would be possible without the incredible support of our partners, readers, and most importantly, the amazing team here at Prolific North. You guys are the real stars of the show. And trust me, we’re just getting started. We’ve got some seriously big plans brewing for 2025, so watch this space!”

Prolific North’s 2025 events programme will kick off next month with a special event focused on the risks and opportunities of AI for agencies.

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