With plenty of time before the final deadline approaches for this year’s Prolific North Champions Awards, our judges have shared their tips for crafting that all important winning entry.
2023 marks the 10th year of these awards, which places a spotlight on the talented individuals, teams and organisations across the creative, digital, media and tech sectors in the North.
With a fantastic mix of brand new and returning categories from Tech Innovation of the Year, Broadcasting Programme of the Year, PR Agency of the Year and plenty more, our industry-leading panel of judges will be looking for stand-out entries as competition hots up.
As Head of PR and Communications at digital marketing agency twentysix, Abby White is looking for entries that can demonstrate success and tell a great story too.
“What makes an entry stand out to me is great storytelling, excellent use of data to inform the strategy and clear measures for success,” she explained.
“I want to understand the journey of the brief, the challenge, how they overcame it and how they delivered on it beyond the original KPIs. I always like it when there’s an unexpected business impact as a result of some incredible comms work, it’s not an exact science so when it goes right, it’s great to see how far the agency partner takes it and how they show it.”
