Blow dry company, Pro Blo Group has appointed Label PR.
The Manchester agency will manage all press and publicity for the company, rolling out a series of events, press liaison and creative projects.
“We’ve chosen Label PR because of its reputation and experience within the haircare sector. Their ideas and understanding of our brand has injected new excitement into our press office and ambitions for the future,” explained Pro Bio founder, Rebecca McCann.
“The agency’s Director-led approach is also a refreshing offering and we look forward to the projects we’re working on together in the coming months.”
Label’s main focus will be on its new product, CurlME, as well as a number of soon-to-be-unveiled Christmas gift sets and launches in 2019.