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PrettyLittleThing appoints Northern digital PR agency


PrettyLittleThing has named a new agency to drive organic growth in the UK and USA, following a competitive pitch process.

The Manchester fashion retailer has appointed Journey Further to “drive organic growth” through performance-driven digital PR and strategic consultancy.

“We chose to partner with Journey Further as we felt confident in their ability to deliver a strategic, insight-driven, performance digital PR strategy that will help to drive organic growth in our UK and US markets,” said Tom Hill, Head Of Digital and CRM Marketing at PrettyLittleThing.

“Journey Further has an established and strong team of experts across both the UK and the US. We’re all really excited to work together to deliver creative and topically relevant digital PR campaigns that are rooted in SEO insight and will drive measurable results.”

The agency has offices in Leeds, Manchester, London and recently New York.

“We are so excited to be supporting PrettyLittleThing on driving their organic growth through digital PR and SEO in both the UK and US. We’ve already got some exciting creative content campaigns in the pipeline and can’t wait to deliver them,” added Beth Nunnington, VP of Organic Media at Journey Further.

“At Journey Further we believe in making moments so our team celebrated by throwing a ‘pink party’ to mark the win.” 

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