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Preston agency supports launch of new board game on to the high street


every1 has helped to launch a brand new board game on to the UK high street and online.

‘FReNeTiC’, the frenzied word game of the elements, is a board game based on the periodic table.

Preston-based every1 worked with the creators of the game to devise a suitable brand for the new concept and designed all product packaging and assets.

It also worked on the design of print advertisements and development of a new website.

The game creators – who previously launched a game called Accentuate with funding from Peter Jones on BBC’s Dragons’ Den – have already attracted the attention of John Lewis, who’ve confirmed they will stock the product in-store and online.

Dr Graeme Fraser-Bell, CEO of Accentuate Games, said: “The every1 team are brilliant. They’ve worked hard to support us at every stage of this fast-paced product launch and have perfectly converted our vision into a visually stunning reality, yet again.”

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