Planet Sport has appointed Mike Grenham as its new Managing Director of Betting.
He joins the Leeds-based company from Press Association, where he was MD of Betting Services. Prior to that he spent almost 20 years at William Hill, most recently as Head of Operations for Broadcast and Content.
“I’m delighted to join Planet Sport as I see their huge potential to grow audiences and develop editorial, video and audio products for content-based betting services,” he explained.
“The breadth of content and depth of coverage that Planet Sport offer was of particular interest to me as I see immense potential in the crossover between media and betting. Planet Sport is a fast-growing publisher producing an immense amount of content with the in-house capabilities to produce truly compelling content for betting purposes.”
The online publisher is hoping to develop its betting revenue streams and has also brought in Dean Rayson, formerly of ICS and Spotlight Sports, as Head of B2B Betting Sales.
“We believe great, entertaining content will be the key differentiator in the betting and gaming market both in the UK and North America. We’re aiming for Planet Sport to be at the forefront of betting content in these markets supplementing our existing substantial sports publishing presence,” added Planet Sport CEO Barrie Jarrett.