The Trafford Centre appoints PR agency

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by Stephen Chapman

The Trafford Centre has appointed a new PR agency to lead its B2B communications.

Beattie will work across content, PR, social, eCRM and paid digital to “optimise every stage of the customer journey.”

“The Trafford Centre is such a bellwether of consumer confidence and, despite the current pandemic, we have a raft of exciting announcements and new developments which will keep this amazing destination firmly at the forefront of the retail and leisure sector both in the North West and nationally,” explained Nick Williams, Senior Director at The Trafford Centre.

“Beattie has demonstrated a thorough understanding of the retail and property sectors along with destination marketing expertise, so we are looking forward to working with them across all aspects of our B2B communications programme.”

Beattie’s team in Leeds and Manchester will handle the account.

“We have been talking to the senior team at The Trafford Centre for some time and are delighted to be appointed to help them achieve their commercial and marketing objectives by integrating all of their B2B activity and aligning it fully with their B2C strategy,” added Wayne Silver, MD of Integrated Marketing at Beattie.

“The centre is a jewel in the crown of UK retail and a prestigious client we’re very proud to be associated with.”