Hawkshead Brewery is working with Yorkshire agencies, Ponderosa and Alchemy Media for its first consumer ad campaign.
The advertising will run across video on demand on ITV, Sky and All4, this will be supported by out of home, digital and social media.
“We’re hugely proud of the work we’ve created with Hawkshead. The new campaign brings a taste of the Lake District to the consumer, capturing the awe of the stunning landscape to emphasise the provenance of the brand,” said Richard Midgley, Founder & Drinks Industry Lead at Leeds’ Ponderosa.
The advertising will run across the north of England.
“With huge advertising investment in our sector, we recognise the importance of creating something memorable which will achieve cut-through and interrupt our consumers hectic lives. Together with Ponderosa & Alchemy we believe we’ve done just that, delivering a joined-up creative and multi-media strategy which will amplify our media investment,” added Steve Ricketts, MD at Hawkshead.