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Peculiar and Preposterous pies PR plan for Hatch


Hatch has been appointed by Vale of Mowbray to be its retained agency for 2021.

The Leeds agency will handle its trade and consumer PR and social media, supporting the launch of its new branding, NPD, positioning and products.

“We are excited to welcome Hatch into the fantastic Vale of Mowbray family,” explained James Clapham, Head of Sales & Marketing at Vale of Mowbray.

“With their proven track record in the food and drink sector, we are confident that together we can revolutionise the ready-made pie industry in 2021. We are going to be busy with £3million in new product launches, innovations in response to new consumer trends, a premium brand repositioning and environmentally friendly packaging launch planned in the next 12 months.”

On social media it will lead content creation, publishing and paid strategy to drive awareness and engagements with new and existing audiences.

It will all kick off with a creative consumer engagement campaign, focused on ‘Peculiar and Preposterous Pies.’

“We are thrilled to add pies to our evolving menu of food and drink clients. With a two-hundred-year-old story to tell and ambitious rebrand, NPD and innovation planned, we look forward to working with the marketing team at Vale of Mowbray to build brand awareness and equity, launch exciting innovations and lead the ‘pie movement’ amongst UK consumers,” said Helen Simpson, Associate Director at Hatch.

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