US housewares giant, OXO, has awarded its European public relations account to a Halifax agency.
Unify PR and Marketing has held its UK brief for more than a decade and will now become its lead agency across Europe.
The move comes as OXO seeks to further establish its brand across the continent.
“We’re incredibly close to the OXO brand and see it as part of our day-to-day lives. Not only do we all use the products at home, but we live and breathe the brand, which makes this win even more exciting,” said Emma Leonard, Managing Director of Unify.
Unify will work alongside OXO in the UK and in Lausanne Switzerland, together with local French and German agencies, to deliver a 12-month programme of PR content.