Bidooh, the Manchester start-up, hoping to disrupt the digital out of home sector, has brought in Graeme Hughes as its new business development director.
Hughes, has previously held senior roles at JCDecaux, Titan and Primesight.
“Graeme is an excellent addition to our senior team and his wealth of knowledge and expertise will be vital in helping us to drive forward our expansion. He has a proven track record and years of valuable experience in the advertising industry and has overseen considerable growth for some of the sector’s heavyweights,” said Bidooh co-founder, Shaz Mughal.
“We are pleased to have him on board and are looking forward to seeing what he can bring to the table to help position Bidooh as a market leader in the world of OOH advertising.”
In the new position, he’ll be responsible for expanding the company’s network of screens and growing its partner offering.
“Bidooh is a really interesting and forward-thinking company and has an exciting future ahead following the launch of its new, revolutionary, digital OOH service. The team is extremely driven and has big plans to disrupt the face of advertising as we know it,” added Hughes.
“Having spent a large proportion of my career in the OOH advertising sector, particularly scaling up businesses and expanding their reach, the role at Bidooh seemed like the perfect fit. The business has ambitious goals for the next few years and I am excited to be a part of the journey.”