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Only reveals historic new direction for The British Academy

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Only has completed the rebrand of The British Academy, following its appointment in March.

The Manchester agency was brought in by the organisation, because it felt that its previous identity “no longer represented its ambitions or the breadth and impact of its work.”

Working alongside Fellows, funded researchers and staff, Only developed a “modern, dynamic and future-focussed” brand position.

This included a new logo and a “bold, dynamic and engaging” visual identity.

“The Academy has a rich history dating back over a hundred years and much to offer in these challenging times, yet the role and influence of our institution is not well understood outside of the world of academia,” explained Liz Hutchinson, director of communications and external relations at the British Academy

“Only have created a brand that embraces the Academy’s past, whilst enabling us to connect with new audiences today and into the future.

“The identity positions the Academy as the UK leader in the humanities and social sciences and will help us to work towards a future in which everyone is inspired to think more deeply about what it means to be human and how the humanities and social sciences can shape a better world.”

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It hopes the new identity will better communicate its message and raise its profile in the UK and internationally.

“We worked closely with Liz and her team to create a modern and progressive identity for the Academy. At the heart of the new brand is a new monogram that neatly references the Academy’s enduring commitment to academic discovery,” added Matthew Tweddle, creative director at Only.

“Across applications, bold verbal and typographic expression helps to capture the timely significance of the Academy’s contribution to many of the greatest challenges facing society today.  The new identity is a significant step change for the Academy that will help it to present a more coherent offering to a more broad audience.”


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