Holdens has won a competitive pitch to develop a new app for the charity, OnePlusOne.
The Manchester agency will create an app for separating parents to self-manage the process and reduce pressure on the family court system.
The intention is to pilot the app with local authorities later in the year, offering practical, financial and emotional support for parents.
“We’re proud to have won this exciting brief and to partner with a charity that’s doing some really important work for couples and families up and down the UK,” said Olly Holden, Production Director at Holdens.
“The app will help parents navigate the emotional, relational, practical and financial process of separation, which will hopefully result in improved wellbeing for the entire family and fewer families engaging in court proceedings.”
The charity was founded in 1971 by Dr Jack Dominian MBE and its patrons include Dame Judi Dench and Michael Buerk.
“We’re excited to be working with Holdens to develop our first-ever app to support separating parents. We were impressed by their understanding of what we want to achieve – an app which helps parents to self-manage the separation process by offering practical advice and emotional support,” added Verity Glasgow, CEO at OnePlusOne.
“By combining our experience of developing digital behaviour change interventions with Holdens’ creative approach, Separating Better will be a useful authoritative resource to help parents navigate the process of separation in the best interests of their children.”
