Ocean Outdoor is taking its Two Towers digital out of home concept to Leeds.
The double-sided digital advertising boards were introduced to Manchester earlier this year on the Mancunian Way.
“Our investment in The Two Towers Leeds reflects the city’s reputation as a vibrant, growing creative industries hub and affluent financial centre,” explained Ocean chief marketing officer Richard Malton.
“The Two Towers Leeds is another milestone in our unique digital cities for digital citizens proposition which is designed to connect brands, advertisers and retailers with modern city dwellers.”
The out of home advertising will appear on the A61 approach to Leeds, targeting motorists travelling in both direction along the inner city route.
They will measure 12.6m wide by 3.24m high, reaching around 1.77m adults every fortnight.