Harrison Carloss has revealed the new look for nationwide lettings and estate agency, Northwood.
Its owner, Belvoir Group, appointed the Stoke agency following a competitive pitch, as it sought to modernise the brand.
“Being chosen to rebrand a national estate agent with such heritage and credibility in their sector was a fantastic creative challenge for the team at Harrison Carloss,” said Adam Mobley, Managing Director at Harrison Carloss.
“We didn’t want to lose the recognition and respect the brand had built up over their almost 30 year heritage but also had to ensure it could compete in a modernising industry. We were all so proud when we saw that first Northwood for sale sign in the new brand!”
Northwood was founded in 1995 and has more than 90 locally owned offices across the UK. As part of the brief, the team had to ensure its heritage remained.
“Harrison Carloss designed the refreshed branding for Northwood and we couldn’t be happier with the results,” added Kiara Simmance, Marketing Director, Belvoir Group.
“They took the time to understand our business, our franchisees and our customers and came up with a brand that was just what we needed, an evolution not a revolution. The ongoing communication and project management was great, and we felt reassured throughout. The brand is now live and being tried and tested in the ‘real world’ and we’re still just as happy with the outcome. We look forward to working with Harrison Carloss for future Northwood marketing campaigns.”
