NorthInvest has named Halston B2B as its new public relations agency.
Halston will act as the Leeds-based operation’s strategic PR partner to promote its investment activities across the tech sector.
“It’s an incredible opportunity to get to work with NorthInvest,” said Georgia Halston, CEO of Halston Group.
“Promoting and supporting innovation here in the North is something we really value as an agency and championing growth in the region is a constant aspiration of ours and working collaboratively with NorthInvest will allow us to elevate this topic of conversation.”
To date NorthInvest has facilitated over £20m of equity investment and grant funding into Northern-based tech start-ups.
“The art of telling the growth story is an essential tool for any entrepreneur. That’s why we’re super excited to be partnering with an organisation who understands the challenges of the startup space, and how to find the gem in every founder’s story,” added Helen Oldman, Founding Board Director of NorthInvest.
“It’s great to be working with the team at Halston, watch this space for much more from us both in the next few weeks and months.”