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Northern Trains appoints AMS Media Group as media agency


Train operator Northern Trains has appointed AMS Media Group as its media agency, following a competitive tendering process.

The £4m brief covers a broad mix of media from outdoor to broadcast and paid social media. 

AMS Media Group launched its first office outside London in Leeds in 2019. The Leeds agency team will work with Northern to build awareness and understanding of the brand and promote services across the north. 

Commenting on the appointment, Claire Rowland, head of sales and marketing at Northern, said: “We hired AMS Media Group because of their data-led approach and strong audience insight, allied with really strong regional media relationships that set them apart.”

Steve Empson, director of AMS Group Leeds, added: “It’s now more important than ever to bring a deep understanding of the client’s business, audience and media landscape as things are changing so quickly, flexibility and agility are key to delivering impactful and relevant campaigns. We have a fantastic, experienced client-focused team at AMS that gets this totally.”

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