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Northern Fashion Week win for Manchester agency

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Purple Riot has been handed a full marketing brief for next year’s Northern Fashion Week.

Taking place in July at Manchester Central, the event champions regional talent and showcases the city’s fashion heritage and culture.

“Northern Fashion Week is a perfect win for us, which adds to our existing fashion credentials,” said MD Nikki Kitchen.

“Working with a client passionate about driving awareness of the north’s incredible culture and creativity and, in particular, Manchester’s heritage and independent fashion talent is fantastic. We’re excited to get started on the brief for this burgeoning event.”

The agency will work across brand positioning and awareness, PR, social media, events, and influencer management for the next 6 months.

“We were impressed by Purple Riot’s knowledge of the fashion sector and the northern media and influencer landscape. They showed true insight and creativity, which we are sure will grow the Northern Fashion Week platform. We are excited to see what the partnership will bring in 2023” stated  Siobhan Clare, Founder, and CEO at Northern Fashion Week.

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