Newsquest is trialling a digital business magazine for the North East and North Yorkshire.
Business Echo is being published by The Northern Echo and will run alongside its daily business coverage.
The free 68-page magazine features video clips, infographics and animated pages.
“We’re delighted to be launching this magazine; it’s an exciting product and one I’m sure will be enjoyed by readers,” said editor Steven Hugill.
“We know the business world can be a busy place and that there are a lot of print magazines already in the marketplace, so we wanted to do something different, which would appeal to readers who don’t have the time to read a newspaper in the traditional way.
“Business Echo will allow them to keep up-to-date with the biggest stories, in-depth features and analysis through their PC or on the move via tablets and mobile phones.”
The first edition is released today.