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Northern Artillery to handle creative briefs for leading build-to-rent developer


Northern Artillery, the Leeds agency launched in January by a trio of former IMA figures, has been appointed to work with build-to-rent developer and operator Moda Living.

The agency will deliver creative, digital, 3D and film projects across the entire Moda Living portfolio of rental neighbourhoods, which operate nationwide – collaborating with its in-house team to produce creative assets for all neighbourhoods.

Moda and Northern Artillery’s work will reflect the brand’s core principles of customer experience, ESG, wellbeing, and use of technology. This will appear across assets including brochures, hoarding, social media video, brand videos, graphics, websites and more.

The partnership also encompasses Moda’s single family homes under the ‘Casa by Moda’ brand, which is building 1,000 new suburban homes for rent.

Stuart Baker, Director at Northern Artillery, said: “Working with Moda has given us a real opportunity to demonstrate our capabilities and skillset as a creative production company.

“Not only the quality of the output, but the delivery and storytelling around Moda’s BTR and ESG proposition. We work across several key complementary sectors that bring pioneering creative thinking to our work within the built environment for our property clients.” 

Oscar Brooks, Director at Moda Living, added: “Northern Artillery really understands our goals and vision as a developer and operator. Moda’s branding and the values intrinsic to that brand are a crucial aspect of what we do, which is why we’re delighted to be working with Northern Artillery to produce high quality collateral that will continue to support the growth of the Moda brand.”

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